Quietcool whole house fans

In my time at QuietCool Whole House Fans I grew from video editor to Social Media Content Creator and Video Production manager, overseeing a small team of 4. QuietCool was a relatively unknown product on social media and through content creation we were able to increase awareness and educate consumers. My goal was to challenge the demographic narrative surrounding TikTok and prove that our target audience was indeed using the platform. I made the company’s first TikTok account and the content I created garnered over 7 million views and 27k followers organically in a relatively short period of time. I also adapted the content for IG reels and Youtube shorts.